In each edition of The Solar Report, we spotlight one of our valued Platinum Business Members through an exclusive interview. In this issue, TXSES Communications Director Tamara Kowalski connected with new Platinum members TransUnion and Solar Industry Account Manager Silvia Flowers, to explore the company’s mission, goals, and the impact of its work on solar customers.
Company & Mission
Tell us about TransUnion’s mission and vision. How does it show up in your daily work?
At TransUnion, Information for Good® reflects our mission to use data and insights responsibly to help people access opportunities and make more informed decisions. In the solar space, this comes to life as “Information for Solar”—applying those same trusted data assets, analytics, and identity insights to help solar providers better engage customers, expand access to clean energy, and make confident, responsible financing decisions that support long-term growth.
Our vision is to make trust possible between consumers and businesses in global commerce. This aligns with my values, as it reflects a commitment not only to data, but to enabling people and organizations to make smarter, more confident decisions. In my daily work, I uphold this by ensuring that the information we manage is accurate, secure, and utilized responsibly.
What services do you offer, and what sets your company apart?
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics.
We support solar providers across the customer lifecycle—from lead verification and identity validation to credit risk assessment and income/employment verification for financing. We also help improve marketing effectiveness and fraud mitigation, enabling companies to acquire high-quality customers, streamline approvals, and deliver a more seamless consumer experience.
What sets us apart is our ability to seamlessly integrate data, technology, and analytics to generate actionable insights. We empower our clients by supporting their customers’ journeys end-to-end, delivering value across the entire lifecycle.
Who is your typical customer or client?
My typical clients are organizations within the telecommunications, solar energy, and home automation industries.
Work & Expertise
How long have you been working in the solar/clean energy space?
I have been with TransUnion for 32 years, including the past 10 years focused on the solar and clean energy sector.
What do you enjoy most about working in solar/clean energy?
What I enjoy most about working in the solar and clean energy sector is the strong sense of purpose that comes with contributing to a more sustainable future. Additionally, I am energized by the industry’s innovative and fast-paced nature, which continually provides opportunities for learning, growth, and engagement.
What types of projects are you most proud of?
The projects I am most proud of are those that deliver the greatest impact on our clients’ go-to-market capabilities—creating meaningful value and driving successful outcomes for both our clients and our organization.
Texas Solar Landscape
What are you seeing in the Texas solar market right now?
In the Texas solar market, I am currently observing rapid growth, along with a significant shift toward battery storage solutions to enhance reliability. At the same time, challenges persist within the grid infrastructure, particularly in rural areas, which continue to impact scalability and consistent service delivery.
What challenges or opportunities do you think are most important for the industry in Texas?
The most significant opportunity in the Texas solar market lies in expanding access to rural communities, where abundant sunlight and available land create strong potential for development. This expansion can help reduce energy costs and increase accessibility. However, key challenges remain, particularly around grid infrastructure, connectivity, and financing. With the right combination of innovative solutions, strategic investment, and customer education, the market presents substantial potential for continued growth.
TXSES Membership
Why did you choose to become a TXSES Business Member?
TransUnion joined TXSES as a Business Member to further strengthen its long-standing role as a credit provider in the solar market. With recent expansions into marketing, fraud prevention, and identity protection, our enhanced capabilities are well aligned with evolving market needs. Membership in TXSES enables us to stay closely connected to industry insights and the voice of the market, ensuring our solutions remain relevant, targeted, and effectively aligned with real-world use cases.
Why do you think organizations like TXSES are important for the solar industry and consumers?
Organizations like TXSES play a vital role in supporting both the solar industry and consumers. By fostering collaboration among industry peers, they create opportunities to share best practices, address common business and market challenges, and drive collective progress—ultimately benefiting all stakeholders.
Looking Ahead
What’s next for your company in the coming year?
Over the coming year, TransUnion is focused on investing in enhanced outbound communication capabilities to help mitigate fraud and improve engagement with customers and prospects. Additionally, we will continue to advance our ability to assess consumer employment and income, further strengthening the accuracy and value of our insights.
What are you excited about for the future of solar in Texas?
I am excited about the future of solar in Texas, and we believe that through our involvement with TXSES, the collaboration among members will help accelerate market growth and drive continued innovation across the industry.