By Steven Ùgalde
Membership and Marketing Coordinator
Our different levels of business memberships are an integral part of TXSES’ overall mission. They share their expertise in educating Texans about the benefits of solar energy, separating fact from fiction. They serve on committees, are a strong presence at fundraising events and understand the bigger, more complete picture of TXSES’ statewide impact. As a TXSES business member, you will have a voice in making sure Texas has favorable policies to build a strong, sustainable solar industry.
Support from our generous solar business community enables TXSES to continue to lead the transition to a solar energy reality, one Texas community at a time. informed and involved.
One of the benefits for our Platinum Business members is a featured interview on our website, newsletter and social platforms. I recently had the opportunity to visit with CEO and Founder Freddy Gonzalez about Lonestar Solar Services, a local solar energy engineering, procurement and construction (EPC) company specializing in the design, procurement and construction of solar power systems for residential and commercial clients. Here’s our conversation.
TXSES: How did Lonestar originate?
FG: Both I and my brother were employed by the same solar company in early 2020, just prior to the onset of the Covid pandemic. We are originally from Corpus. The current company recognized our potential and promoted us to a managerial position, tasking me and my brother with the supervision of multiple projects statewide. In order to facilitate the oversight of projects across Texas, they requested that we both relocate to Houston. After being there for about a month, circumstances took an unexpected turn. Due to the impact of Covid-19, the company I was working for had to make workforce reductions, which led to my layoff. This came at a time when me and my partner were expecting a baby. I was faced with this challenging situation, so I decided to venture into contracting work. Over time, this endeavor evolved into a fully-fledged business, complete working with 12 installation crews and create my own business known as Lonestar Solar.
TXSES: How many employees and departments do you have?
FG: Our organization comprises over 150 employees, distributed across multiple distinct departments, and we operate from seven offices located throughout Texas.
TXSES: What is your primary focus for projects?
FG: Our primary project focus currently centers around residential projects. However, we have ambitious plans to expand our scope within the next year.
TXSES: What is your pitch to consumers?
FG: Our approach to consumers is characterized by a personalized and thorough assessment of their unique circumstances. We offer tailored financial incentives and empower individuals to achieve energy independence. Our team embodies a high-energy mindset, consistently taking the initiative to enhance the positive outcomes for our customers.
TXSES: What inspired you to go into the solar industry?
What motivated me to pursue a career in this industry is the profound opportunity it offers to make a positive impact on people’s lives. I find immense fulfillment in the potential to transform and create change as well as empower individuals to enhance their quality of life. This industry allows me to connect with numerous residents, helping them secure their financial freedom and, at the same time, contribute to a more sustainable planet through the promotion of environmentally friendly solar policies. I firmly believe that through our work, we have the ability to effect meaningful change from the initial stages of engagement to the final outcome, ultimately leaving a lasting and positive imprint on the lives we touch.
TXSES: What has surprised you the most in the industry?
FG: One aspect that has surprised me the most within the industry is the apparent stagnation in government policies and incentives related to renewable energy. However, what truly stands out and has been an inspiring revelation is the remarkable sense of community within this field. I’ve witnessed how our collective efforts have not only made a significant impact on our business but have also touched our personal life. I view my colleagues and peers as an extension of my family, knowing that there is unwavering support behind our team and our shared initiatives.
TXSES: Where do you see Lonestar in the future?
FG: As for my future aspirations, I see myself focusing on community outreach and taking a more active role in projects aimed at benefiting low-income residents through solar installations. I am passionate about leveraging renewable energy to create positive change in underserved communities, making solar energy accessible and affordable for all. This aligns with my commitment to not only contribute to our company’s growth but also to make a meaningful difference in the lives of those who need it most.
TXSES: Thanks so much for telling us about Lonestar Solar Services,, Freddy and thanks for being a Platinum Business Member.
If you’re interested in becoming a Platinum Business member, contact Steven Ùgalde.