Each month, we highlight one of our esteemed Business Members with an exclusive interview in the TXSES newsletter. This month, TXSES Marketing Outreach Coordinator Steven Ùgalde spoke with Chloe Rousseau from our newest Platinum Member, Krannich Solar, to learn about the origins of the company’s newest branch in Texas, aspirations, and outlook, revealing their impressive journey and impact on the solar industry.
Origins and Leadership
Krannich began over 25 years ago under the leadership of Kurt Krannich, who started as an installer in Germany. Recognizing the need for PV components in the installer market, he gradually expanded the business into a global organization with presence in over 25 countries and employing over 1000 people. My own journey in the solar industry spans over 12 years, primarily in manufacturing. I was approached by Krannich HQ to spearhead the establishment of a new branch with fresh ideas and vision.
Mission and Vision
Our mission is driven by a clear conviction: speed is paramount when it comes to addressing our customers’ needs and requirements. We boast a broad product portfolio, high availability, and inherent flexibility to fulfill this mission effectively.
Approach to Residential and Commercial Projects
As experts in the field, we are equipped to assist customers with projects of all scales, worldwide. Offering a diverse portfolio of products and extensive experience, we cater to both residential and commercial PV systems, ensuring our clients have access to the products they need, regardless of scale.
Career Impact and Industry Dynamics
The dynamic nature of the renewables market in the US has significantly shaped my career. With changes accompanying each administration, adaptability and resilience are key to navigating the challenges presented.
Key Accomplishments
From its humble beginnings as a two-person operation, Krannich has evolved into a thriving international company with branches in over 25 countries and a global workforce exceeding 1000 employees.
Industry Surprises and Adaptation
Entering the solar industry felt like boarding a roller coaster, as the sector is marked by constant growth and fluctuations. Embracing this ever-evolving landscape is essential, as successful individuals learn to grow alongside the industry.
Overcoming Challenges
During the 2008 Great Recession, which impacted the global economy, many solar companies faltered. Despite the adversity, Krannich not only survived but thrived as the economy recovered.
Community Outreach and Contributions
Indeed, we have actively participated in local volunteering efforts worldwide, offering both products and time to support the expansion of renewable energy in communities in need. As our branch expands, we aim to collaborate with local charities in the Texas region, providing education and cost-saving solutions to non-profits and families.
Future Outlook
The future appears promising for Krannich and the solar industry as a whole. We anticipate continued growth across the state and plan to establish additional locations in the years to come.
Interested in becoming a TXSES Platinum Business Member? Contact Patrice “Pete” Parsons at pparsons@txses.org for details about membership perks, requirements, and how your company can become involved in TXSES’s vibrant community. Whether you’re seeking exclusive benefits or opportunities for collaboration, he can guide you through the process and address any inquiries you may have.